Trying to make a name for ourselves is actually fear of being a nobody. That's the root of this motivation as far as I can tell. Of course we are somebody, but until we love ourselves we will feel empty. Our efforts will be in vein, fashioning a false self built from insecurity. Don't get me wrong, we are all stars, fully deserving of the spotlight, it is just something that is better pursued from passion rather than desperation. Passion is full of energy, bursting at the seams, while desperation is clawing for more energy, shriveling up like a raisin.
All things creative.